Posted by: phynbarr | December 22, 2008

Have you heard of The Herd

The new book by Mark Earls


The Herd by Mark Earls

The Herd by Mark Earls


I read it over the weekend and it rang so many bells for me.

It covers my old friend reciprocity, The Prisoner’s Dilemma,  The Hawthorne Effect, not to mention Milgram’s notorious experiment, six Degrees of Separation and how having a passion at work can make a critical difference.  It says a lot I’ve been burbling on about here, but so much more articulately.  The one area I have a quibble with is when he almost – but not quite mentions Mehrabian’s work.  If you want to see a good exposition of Meharabian’s work you need to read this article


Actually that one is interesting.  In my past  I worked in an area of research in BT which was acquiring small companies not only for their technology but for their culture.  And then promptly squashed it flat.


Which makes Principle No. 4: Just Believe, particularly aposite for me.


Another item of note to me and any other (ex-)BT is page 253.  Read it and weep.


I’m also interested in Key Principle No. 7: Letting Go.  And I wonder whether it will survive the current financial crisis facing economies and industries at the moment.

I hope so, because without it the chances of co-creation – certainly within an organisation – look pretty dim.


It’s a pretty brief summary, it can’t say much and I do urge you to read it for yourself.  Esecially all those marketeers currently following me and other lurkers in Twitter.  What possible interest can you have in me?  Or me in you?  Read it and learn.

But – given my fascination with facilitation – how should I, how can I apply this in workshops and other events?


Well, first of all – see p193 and Key Principle No. 3: Us-Talk.  Workshops need support all these principles.  Encourage Us-Talk, bring out the vision and the passion that so many large industries lose.  Challenge the bland and the boring and the base not to mention the Command and Control mode of Management.  So that we can aim for more co-creativity.


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